TRUE TEXAN CHICKEN
H.E.B High-Tier Packaging
Date:
Febuary 2023
Febuary 2023
Tools:
Procreate
Illustrator
Photoshop
(a lot of researching)
Procreate
Illustrator
Photoshop
(a lot of researching)
Details
Inspiration
This project aims to develop tiered packaging for seasoned sliced chicken breast, targeting high-tier, H-E-B market segment. The high-tier product in inspired by the Texas’s cowboy culture. The design seeks to enhance product visibility and to leave a lasting impression to the intended consumers.
The overall look of the packaging is inspired a balance between a retro Midwestern aesthetic, evoking a nostalgic vibe, and maintaining the modern identity of the brand.